dataLayerNews = {}; Photo by Courtney Love STATE COLLEGE, Pa. — Fairlife milk has been on a roller coaster the … January 3, 2020. fairlife will continue its Canadian expansion with local production and sourcing in Ontario in spring 2020. } Sue McCloskey, who founded the Fairlife brand with her husband, speaks at the Pennsylvania Dairy Summit. Fair Oaks, fairlife… see the connection? Free newsletter Since then it has seen double-digit growth each year and surpassed $500m in retail sales last year, according to Nielsen figures. Dairy Drinks, It has also innovated with new products such as high-protein recovery and nutrition shakes and drinkable snacks. ATLANTA, Jan. 3, 2020 – The Coca-Cola Company today announced that it has acquired the remaining stake in fairlife LLC from its joint venture partner Select Milk Producers. By Sherry Bunting, Farmshine, Friday, Jan. 10, 2020. We specialize in delicious, … for (var i=0; i < aTags.length; i++) If Fair Oaks Farms sounds familiar it may be … Coca-Cola previously owned a 42.5% minority stake. Coca-cola, fairlife, Dairy ​, "We’re working with our supplying farmers across the US to outline more detailed animal welfare policies and protocols for any farm supplying fairlife. fairlife began in 2012 with the belief that milk and its natural health benefits can be used to create great tasting products that nourish consumers and fit into their modern lifestyles. With our bottling partners, we employ more than 700,000 people, helping bring economic opportunity to local communities worldwide. Learn more at www.coca-colacompany.com and follow us on Twitter, Instagram, Facebook and LinkedIn. To guide this journey, we’ve assembled a fairlife Animal Welfare Advisory Council to ensure we are both learning and leading for the short- and long-term. Fairlife is "basically the premiumization of milk," Coca-Cola North America President Sandy Douglas said last year when the product was introduced. On January 3, 2020, The Coca-Cola Company announced that it acquired the remaining stake in fairlife LLC from its joint venture partner Select Milk … dataLayer.push(dataLayerNews); The brand also has been supported by the reach of Coca-Cola’s U.S. system with products distributed both through the Minute Maid distribution system, as well as by Coca-Cola bottlers across the country. Financial terms of the transaction were not disclosed. The Coca-Cola Co. announced Jan. 3 that it has acquired the remaining stake in fairlife LLC from its joint venture partner Select Milk Producers. ​, “This didn’t just mean correcting an isolated issue, but taking a closer look at everything we do to ensure we can continue to raise the bar on animal welfare throughout our supply chain. fairlife’s patented cold-filtration process seeks to concentrate the protein and calcium found naturally in cow’s milk - its ultra-filtered milk has 50% more protein and 50% less sugar than regular milk. ATLANTA, Jan. 3, 2020 – The Coca-Cola Company today announced that it has acquired the remaining stake in fairlife LLC from its joint venture partner Select Milk Producers. Jan 9, 2020 Coca-Cola has bought the remaining stake in Fairlife from its joint venture partner Select Milk Producers, a dairy cooperative. Fairlife, which launched in 2012, started with its Core Power product, a high-protein milk … In addition, he sees value-added dairy products as a category growing steadily in the US – in contrast to the traditional fluid milk category. We are excited to announce that fairlife is now fully part of the Coca-Cola family! contact, 06-Jan-2020 By leigh wingfield. var reg = new RegExp('\\W+', "g"); Previously, Coca-Cola owned a 42.5% share of Fairlife. In partnership with The Coca-Cola Company, fairlife ultra-filtered milk and Core Power high protein shakes are distributed throughout the United States (U.S.) and Canada; all other fairlife drinks are available in the U.S. To learn more about fairlife and its collection of products, please visit fairlife.com or follow the company on Facebook, Instagram, and Twitter. Its milk concentrates the goodness - such as protein and calcium - through a special filtration process. Coca-Cola says fairlife will continue to run as a standalone business in Chicago; ‘giving fairlife CEO Tim Doelman and his team the space and running room they need to innovate and build the fairlife brand in a unique and fast-changing category’.​. The Coca-Cola Company Acquires Remaining Stake in fairlife LLC. fairlife’s continued growth has been supported by new product innovation ranging from delicious lactose-free, ultra-filtered milk with less sugar and more protein than competing brands, to high-protein recovery and nutrition shakes and drinkable snacks. Starting this month, the Peterborough, Ontario, fairlife* plant will begin using 100 per cent Canadian milk for its ultrafiltered milk offerings. Premium Indulgence, Free newsletter Coca-Cola … We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. fairlife was founded in 2012. fairlife's headquarters is located in Chicago, Illinois, USA 60607. fairlife… Financial … Subscribe Financial terms of the transaction were not disclosed. We’re investing with and in our farmers to ensure the most up-to-date animal welfare practices are encouraged and rewarded. A class action lawsuit claims that Fairlife LLC, owners of Fair Oaks Farms, abuse their dairy cows, contrary to the advertisements on their milk products. | By: Jim Dickrell According to FOODDIVE, Coca-Cola has purchased the remainder of FairLife from Select Milk Producers. As The Coca-Cola Company adds fairlife to its growing portfolio of brands in North America, we asked Coca-Cola North America President Jim Dinkins (left) and fairlife CEO Tim Doelman what excites them … What Happened Coca-Cola held a 42.5% stake in fairlife but is now the full owner of the … var aTags = gptValue.split(','); “We are excited for the next chapter of fairlife’s growth and innovation and look forward to continuing to work with our partners across the Coca-Cola system to meet fast-changing consumer needs in a vibrant category,” fairlife CEO Tim Doelman said. Coca-Cola previously owned a 42.5% minority stake. Coca-Cola's strange new "super milk" Fairlife has officially hit shelves across the country. According to Nielsen AMC, fairlife surpassed $500 million in retail sales last year. fairlife will continue to operate as a stand-alone business based in Chicago. Value-added dairy products have been growing steadily in the United States, in contrast to the traditional fluid milk category, with great-tasting, nutrient-dense fairlife milk products playing a significant role in that growth. This process was inspired by the same process that removes impurities from water. The Fair Oaks Farms class action lawsuit … Jim Dinkins, Coca-Cola North America President, says the acquisition of fairlife is part of its mission to become a ‘total beverage company’ – one that plays in a number of categories far beyond its traditional soda stronghold. The $200m production and distribution facility is scheduled to open later this year,​ bringing around 140 jobs to the area. Coca-Cola already holds a 42.5% minority stake in fairlife, and a key role in the venture to date has been its distribution power, sending fairlife products nationwide via its Minute Maid network and Coca-Cola bottlers. January 3, 2020. Coca-Cola acquired the remaining stake in Fairlife from its joint venture partner Select Milk Producers, a dairy cooperative. Sign up to our free newsletter and get the latest news sent direct to your inbox. That in of itself leads to a lot of controversy and many articles claim that Coke is looking to bank on people wanting ‘healthier’ drinks, including milk. Related tags: Coca-Cola will provide resources and expertise in areas such as sustainability and supply chain management. ATLANTA — The Coca-Cola Co. has acquired fairlife L.L.C., a manufacturer of ultra-filtered, high protein dairy products from Select Milk Producers, Artesia, N.M. “We set out in 2012 to harness the power and nutrition of dairy and give people great-tasting products that provide the nutrition they are looking for. Mike and Sue McCloskey are not only the founders of fairlife, they are the owners of Fair Oaks Farms. The Coca-Cola Company has acquired the remaining stake in fairlife LLC from its joint venture partner Select Milk Producers: giving it 100% ownership of the ultra-filtered milk company. Fair Oaks Farm in Japser County produces Fairlife Milk for the Coca Cola company. dataLayerNews.related_tags = sanitize_gpt_value2("Coca-cola, fairlife, Dairy"); “The disturbing abuse reported at one of our supplying farms last year was not in keeping with our values, our culture or who we are as a company,” ​said Doelman. Milk from our family-owned … And we continue to require that every farm in our supply chain is subject to regular third-party unannounced audits with clear action plans for learning and improvement after each audit.”​, Copyright - Unless otherwise stated all contents of this web site are © 2020 - William Reed Business Media Ltd - All Rights Reserved - Full details for the use of materials on this site can be found in the Terms & Conditions, Related topics: NOTE TO EDITORS: You can read more about the transaction and the future of fairlife in an online Q&A with Jim Dinkins and Tim Doelman here. It is also continuing to expand production capabilty in the US by complementing production in Coopersville, Mich. and Waco, Texas, with a new facility in Goodyear, Ariz. “fairlife plays an important part in our strategy to continue growing as a total beverage company as we innovate to bring people more new products that meet their changing lifestyles and needs,”​ he said. Coca-Cola, CHICAGO, Ill. — The Coca-Cola Company announced Friday (Jan. 3) that it has acquired the remaining stake in fairlife LLC from its joint venture partner Select Milk … fairlife® nutrient-rich milk is made possible with our patented cold-filtration process. The Coca-Cola Company Acquires fairlife. var vOut=""; Fairlife … In 2018, fairlife also launched in Canada and will begin local production and sourcing in Ontario in spring 2020. fairlife is also continuing to expand production capabilty in the U.S. by complementing production in Coopersville, Mich. and Waco, Texas with a new facility under construction in Goodyear, Ariz. “fairlife is a great example of how we’re continually expanding our total beverage portfolio to bring people more of the brands they love,” said Jim Dinkins, president of Coca-Cola North America. return vOut; fairlife, LLC was founded in 2012 to produce nourishing and great-tasting milk beverages made using a patented cold-filtration process that removes some natural sugars while concentrating the protein and calcium naturally found in real cows’ milk. fairlife® ultra-filtered milk debuted in 2014, and sales have grown sharply since then, with strong double-digit growth each year since launch. $(document).ready(function() { Ultrafiltered milk. vOut = vOut.toLowerCase(); fairlife LLC, which launched in 2012, started with a high-protein milk shake called Core Power and has grown to offer a broad portfolio of products in the fast-growing value-added dairy category in North America. “To say we were deeply saddened and disappointed is an understatement. 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Fairlife is a producer and distributor of milk products, protein shakes and chocolate beverages. } if(i!=(aTags.length-1)) Coca-Cola now owns 100% of fairlife, up from its previous 42.5% minority stake. The company says it is also taking a closer look at its supply chain following an undercover expose last June that reported severe calf abuse​ at one of its supplying farms. The Coca-Cola Company today announced that it … vOut += aTags[i].trim().replace(reg, '-').substring(0,40); In addition to the company’s Coca-Cola brand, our portfolio includes AdeS, Ayataka, Costa, Dasani, Del Valle, Fanta, Georgia, Gold Peak, Honest, innocent, Minute Maid, Powerade, Simply, smartwater, Sprite, vitaminwater and ZICO. Coca-Cola now owns 100% of fairlife, up from … Our innovative product lines will continue to grow and improve with the strength and scale of The Coca-Cola Company.”. The Coca-Cola Company today announced that it has acquired the remaining stake in fairlife LLC from its joint venture partner Select Milk Producers. function sanitize_gpt_value2(gptValue) The line of delicious, lactose-free fairlife® products includes: fairlife® ultra-filtered milk, which has 50% more protein and 50% less sugar than regular milk; fairlife® with DHA, ultra-filtered milk with DHA Omega-3 fatty acids to support brain health; fairlife YUP!®, a line of flavored milks; fairlife Core Power® High Protein Shakes, a sports nutrition drink to support post-workout recovery; fairlife smart snacks®, a drinkable snack to help curb hunger between meals; fairlife® nutrition plan™, a nutrition shake to support one’s journey to better health; and the newly launched fairlife® creamers, coffee creamers designed to help enhance your coffee experience. Today announced that it has also innovated with new products such as high-protein recovery and nutrition shakes and snacks. 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