Convergence can be a very positive thing; it shows our societys' progression in technological terms, we can access media content like never before. Given the past and continuing convergence of various forms of media, it is clear that our society is becoming more and more dependent upon technology for everyday activities. Key Takeaways Twenty-first century media culture is increasingly marked by convergence, or the coming together of previously distinct technologies, as in a cell phone that also allows users to take video and check e-mail. Divergence vs. Convergence An Overview . At the mention of the phrase ‘world of communications’, many descriptors come to mind including high technology, innovativeness, fast paced, adaptive, rapid change and evolving technology. Quantification of Benefits, Coverage of Adverse Effects and Costs, and Disclosure of Ties with Industry in Media Stories, According to Drug. The benefits of technology convergence include: Time-saving and cost-saving devices; Improving human performance; Allows and encourages new ways to communicate; In media, the audience can become more active than passive Media convergence is not a new concept. The rise of digital communication has made it possible for media organizations to deliver video, audio and text material via the same wired, wireless or fibre-opt… Having that said, the rise of new technology threatens and challenges the conventional media. Prezi Video + Unsplash: Access over two million images to tell your story through video Empirical research on media effects into these areas has been mixed and highly contested. Social media is a new driver of the convergent media sector. TVs are consumer-level devices, which mean that they have to be cheap (for the average Joe) Being able to display the vast number of media types available today on the web (Macromedia, pdf, ps, RealAudio, RealVideo) will be expensive and challenging - you need a general-purpose CPU and stuff like RAM, OS, etc. Now, we are all connected. Dec. 2, 2020. with IFRS (hereafter, “convergence”). Without mass media, we would have far less ability to understand how we’re all connected and how we all need each another. The opportunity on the convergence dimension lies more with the content producers. Historically, communicationscompanies have formed newspaper chains and networks of radio and TV stations to realize these same advantage… The U.S., the largest economy in the world, has included both adoption and convergence as potential strategies to achieve international accounting harmonization. Generally speaking, social media convergence is benefit trend to influence people’s daily life. Media consolidation has the effect of squelching local reporting in favor of syndicated reports. Media academics writing about convergence tend to talk about the extraordinary convergence of media ownership in recent decades alongside the convergence of … Advantages of print media. THE IMPLICATIONS OF INTERNET ON THE MEDIA AND THE PRACTICE OF MASS COMMUNICATION OYERO OLUSOLA S ABSTRACT Internet has emerged as a communication medium and its impact on society, commerce and the government is already phenomenal.As the nerve centre of the new media technologies, it has revolutionized the whole business of mass communication. was convergence or a collision between the two sectors (OECD, 1992). Every day we used our devices to access the media which in turn has a big impact As to the choice people make in their lives. Social Implications of Media Convergence Social implications of media convergence can be used for different genres of technology from news, sport and entertainment to say a few. Why your go-to-market strategy should be industry focused; Dec. 1, 2020. They use internet services, such as Twitter and Facebook, updating regularly for breaking news. Brand recognition and loyalty can be improved through cross-promotion and cross-selling. Harmonization and liberalization of the national European The convergence of social media, visuals and e-commerce are prompting this shift in consumer buying behavior, presenting great opportunities. Development of technology pushes the Internet of things progress, which is an important basis to achieve social media convergence. Like any other business, the purpose of the media is to earn profit and the only way they can do so, is by providing the viewers with whatever they want. Blog. The monthly magazines are the best way to bring attention to any advertisements. While the Internet has always allowed individuals to participate in… Read More So, for example, if Joe Bloggs is sitting on a train on the way to work, it might be most convenient for him to receive the news on his mobile phone. While this increasing use of technology and the media allows for a more productive society, the constant connection to the media could possibly limit face-to-face interactions, and… Early radio stations partnered with newspapers in order to read news on the air, for instance, and MTV merged radio and television to a certain extent. This merger between the old and the new will create logistic and managerial issues for conventional media company to cope with. And this can be a very good thing. Broadly speaking, media convergence in any context is about the integration of information and communications technologies, various forms of media content, and computer networks – for which some scholars now use the shorthand “Three C’s” (communication, computing and content). Benefits of Media Convergence: The content creators can use the platform to generate customized content that is targeted at a specific group. The term social media refers to technologies, platforms, and services that enable individuals to engage in communication from one-to-one, one-to-many, and many-to-many. 1 Prior research comparing the benefits of adoption versus convergence is limited. Many studies have affirmed that media have negative social effects and help reproduce a number of social problems, while other studies assert skepticism toward claims of negative media effects or attempt to confirm positive aspects of the media.1 Empirical deliver content; this growth of new media instigates the convergence between conventional media and new technologies. Media consumers are likely to want their content on the best available device at that particular time. Convergence has transformed who uses these media and for what purposes, but it hasn’t eliminated these media. This may sound like a fringe concern, something to be hemmed and hawed over by communications … Like any other enterprise, the motive of the media is to earn a profit and the most effective manner they could accomplish that, is with the aid of supplying the visitors with whatever they need. Advertisers can receive package deals for a number of media platforms. Mother Jones reported in 2014 that only 1 in 4 local TV stations actually produce their own content . If that’s done right, it costs less to operate than two sets of infrastructure. Still, media convergence may stifle the quality of the content and allow for a possible media monopoly when a select few media companies control most of the media. When it comes to media convergence, one of the most prominent and noticeable changes to a specific sector of the media industry would be what convergence has done to the print/ news industry. Corporate convergence can be highly beneficial to companies. Indeed, while this convergence in ways of thinking and living may extend to influence cultural forms like music or food, it need not necessarily do so. There are 3 types of media convergence: technological, economic, and cultural. Media convergence is important because in today’s technologically advanced world, different forms of technology continue to be released and are better than their former models because they can simply do more. Media convergence is the interlinking of computing and other information technologies, media content, media companies and communication networks that have arisen as the result of the evolution and popularization of the Internet as well as the activities, products and services that have emerged in the digital media space. Flashy magazines are always popular among consumers and are often read by them for a particular period of time in a month. Print media is an easy medium to spread awareness or advertise to any particular geographical area. They can use the same media content across several media outlets.  Now different news crews for every medium, one converged media operation can use the same reporters and staff to produce stories for, television, telecommunication and Internet mediums  Combining each medium’s resource, a converged … Media convergence and the transformed media environment 3.2 Convergence has been defined as the interlinking of computing and ICTs, communication networks, and media content that has occurred with the development and popularisation of the Internet, and the convergent products, services and activities that have emerged in the digital media space. The The advantage of a converged network is that both telephony and data ride on the same infrastructure. In media convergence: Social media. The Argument Against Convergence. The news corporations are taking full advantage of new technology. ( The Editors of the Encyclopedia Britannica, 2013) The media convergence in regards to the effects on the everyday life is substantial. With the advent of the Internet, however, possibilities for media convergence have exploded. The recent years can surely be described this way as witnessed with convergence in technology which has in many ways revolutionized mass media and communication. For instance, when a tsunami strikes, people all over the world hear about it within moments and can mobilize immediately to help. Convergence generally means coming together, while divergence generally means moving apart. It allows them to reduce the costs of labour, materials and management. Advantage of convergence  In term of industry, with the development of technology, the cost of products and software was lowered. SD-branch technology is evolving, but don't put off learning about what this tool can do now and the advantages it will deliver in the near future. 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